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DALLAS, Sept. 29, 2011—FedEx Office®, an operating company of FedEx Corp. (NYSE: FDX), today announced it will host a three-part Tweet Chat series featuring industry leaders addressing small business trends and issues. The series will be held over three weeks and each Tweet Chat will feature a different small business expert who will discuss important topics for entrepreneurs—including Recession Proof Your Small Business, Make Your Advertising Pay Off and Branding on a Shoestring Budget.
The virtual Boost Your Small Business Tweet Chat series will take place on three consecutive Thursdays in October, and the moderator will be Brian Wharton, a former 15-year small business owner and current marketing manager for FedEx Office. To attend these sessions on Twitter, participants should follow the #fedexsmallbiz hashtag at the following times.
- October 6, 8 p.m. ET/5 p.m. PT: There are lessons learned after the recent recession on how to protect a small business from future economic unrest. Melinda Emerson (@SmallBizLady) will provide advice on how to recession proof your small business. Emerson is the host of #Smallbizchat, a weekly talk show on Twitter, and the best-selling author of “Become Your Own Boss in 12 Months; A Month-by-Month Guide to a Business that Works.”
- October 13, 8 p.m. ET/5 p.m. PT: Successful advertising for a small business can reach new and existing customers to drive business. John Jantsch (@ducttape) will lead a discussion focusing on how to make advertising pay off through a targeted online and offline approach for entrepreneurs. Jantsch is a marketing consultant, award-winning social media publisher and best-selling author of “Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide.”
- October 20, 8 p.m. ET/5 p.m.: Whether a new or established small business, there are cost effective strategies to develop or re-create branding. Anita Campbell (@smallbiztrends) will share tips on branding on a shoestring budget. Campbell is the founder and CEO of the award-winning SmallBizTrends.com and co-author of the new book “Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design.”
Participants can post comments or questions throughout each Tweet Chat session by simply sending a tweet using the #fedexsmallbiz hashtag. Small business owners are also encouraged to submit questions in advance of each weekly session to the @FedEx Twitter handle, either via direct message or in a tweet using the #fedexsmallbiz hashtag.
Helping the Small Business Community
FedEx Office has long served as a trusted and reliable resource for small businesses nationwide, even during the most challenging business environments. The company’s wide range of products and services—including cloud printing, direct mail, flyers, brochures, posters and banners—gives small businesses the ability to professionally produce polished sales and marketing materials.
For a limited time, small businesses can save with the FedEx Office Look Good on Paper Print Sale. Customers will receive up to 40 percent off select print products including postcards, brochures and posters highlighted in the sale, which runs through October 14. The offer is valid on orders placed in-store or via the award-winning FedEx Office® Print Online application. For more details on this promotion and ideas to boost your business, visit http://www.fedex.com/printdeals.
FedEx Office is also supporting small businesses as the official print sponsor of Small Business SaturdaySM 2011, an effort that encourages consumers to shop small businesses nationwide on November 26, the Saturday after the Thanksgiving holiday. From October 4 through November 26, customers will receive a special 20 percent discount on all print orders submitted via FedEx Office Print Online. Visit www.facebook.com/shopsmall to learn more about this offer and program.
